Effective SEO and SEO Services
What is SEO?
Search engine optimisation or commonly known in the industry as SEO is the use of search engines to generate traffic to a specific web site. SEO aims to attain a higher ranking in search engines and directories for a targeted website. Since 89% of global Internet users and 78% from the UK rely on search engines and directories to find the information they need, such as looking for products and services offered in the internet, if your business website is not on the first page, then finding you would be more than the proverbial needle in the haystack.
Why hire professionals such as seo4instructors?
By choosing the most relevant searched terms such as “driving schools”, “driving instructors”, “driving lessons”, we build links to your website which results in your site climbing up the rankings. It has been found that being on the natural results in Google is 6 times more effective than using PPC or sponsored links. We make sure that your website is well maintained and that Google recognises it as an authority.
In just 6 months, we can increase your traffic immensely and generate more income-benefits that will remain even when your contract with us ends.
Why is Search Engine submission not enough?
Most people think that submitting their website to the search engines is enough to increase traffic to their site. This is not always true. Without search engine optimisation, your site will appear only in the high numbered pages in search engines where people almost never click. Hiring an SEO professional like seo4instructors will guarantee optimisation services to give your website a page one ranking in popular search engines like Google, Yahoo and Bing.
For as little as £5 a day, seo4instructors will:
So, e.g., imagine if your company sells all kinds of ties. When we conduct a study, we find out that school ties, business ties, and custom ties have been searched between 1,000 to 1,500 times in the last 30 days on Google. These are guaranteed searches which prove that people are searching to buy these types of ties. Imagine if you can somehow bring these thousands to your website. Imagine further if you are at the top of search engine rankings when these people search. Your ROI and sales would increase in leaps and bounds.
At the end of the free trial month, Martin and the seo4instructors professionals will sit down with you and discuss which keyword phrases are working the best. If you decide to use only these keywords, the ensuing costs will be based on such.
PPC (Pay Per Click) is a good start-off and a temporary stop gap. We offer PPC advertising at a rate of £30 per phrase. You only pay for the key phrase that generates enquiries or sales. Using PPC is a good way to get immediate results that convert to sales and can be paused whenever necessary. Generally, your site will be linked to the most used searches for example “driving lessons Watford” which would mean your site showing up on the first page of Google.
Over the years I can proudly that I have an average position of 1.8 and can therefore guarantee the efficacy of this strategy. PPC is extremely effective when those quiet periods come and you have little customers.
PPC has the opening salvo advantage of:
Tracking – Each month, we provide you with a comprehensive report analyzing how each search has performed.
If on the sponsored link area- we can show how many times the phrase were searched (this is called an impression) and how many clicks you have from that search. This will enable us to bespoke a package that will be cost-effective on your part. (There is not point using all 5 searches is 2 will get you the business you need and more importantly to you will only pay for each key phrase used as after month 1 you can use as little as 2 searches.)
We also allow YOU to monitor the optomisation constantly and provide a log in centre which will help you keep up to date with the work carried out. Each time you log in, you will see your previous position and new heightened one.
Web Designing is More Than Just Pretty Graphics
Any business website should tell a lot about the company. Think of your website as your show window in front of your business or store. When your visitors enter, your site should clearly show your products and services, and most importantly, who you are, what you do, and why you do it. Your visitors should know from your site the company’s personality, and what makes you stand out from your competitors.
We design your site to be clear and concise for your potential pupils and ensure that your brand is inviting and friendly with a fun and fresh logo that is eye-catching. Being in the driving instructors business for 4 years, we know exactly how to create great websites for this niche.
In all probability, your website is probably missing these two important factors:
Search Engine Optimization (SEO) – you probably never knew that keywords embedded in your website’s design “code” allows your site to be found and indexed by search engines. Company-related keywords well researched can actually make a difference to give you a competitive edge on internet searches.
Content Management – new, refreshed, and updated content will have your visitors coming back again and again. Not just any content, but, original and logically organised written content.
There is more than just looking pretty and neat to your visitors. It helps, but, ultimately your website presence based on your content, user-friendly navigation, product and services presentation will be what visitors keep coming back for again and again.
As we mentioned before, as your website is your show window, it can also be your brochure. People will take it, review it, prod it, and use it to try to understand your company better. Your brochure/website is competing with thousands of other brochures/websites so you need to stand out as the best at what you have or can do.
Cheap solutions just cannot cut it for any business website. Web designers like seo4instructors fully understand that business owners truly need the following: